I'm Andrea, a strategic UX researcher passionate about helping teams navigate ambiguity through research.
Currently leading the UX Research Practice in Global Transaction Banking @ Scotiabank.
Take a gander at my current work
Behavioral User Archetypes
Co-led the development of a behavioral archetype framework to create a shared understanding of users across Product, Design, and Research, translating complex roles, workflows and platform behaviors into a practical model teams are using in their decision making.
UX Research Strategy / Cross-Market Research | Financial Services
UX Research Practice Development
Built and scaled the UX research practice, creating the operating model, rituals, tools, and support systems that made research more consistent, accessible, and embedded across teams.
Research Strategy | Research Enablement | Practice Building
Seniors Community Grant Application Form
Transforming a 15-page PDF application form for a grant serving seniors into a streamlined 7-page webform, contributing to policy and organizational changes at the Ministry level.
UX Research | Co-Creation | Service Design | Public Sector
Small Business Multi-Market Research
Led a research program across Canada, Mexico, Uruguay, Peru and the Caribbean (Dominican Republic, Jamaica, and Trinidad and Tobago) to understand the experiences of small business clients with Scotiabank’s business banking platforms.
UX Research | Cross-Market Research | Research Strategy | Financial Services